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Descripción de editorial

Survey research is a powerful tool used in business, health care, government, and other fields that seek to understand how and why individuals behave the way they do. Properly conducted, surveys can provide accurate insights into areas such as attitudes, opinions, motivations, and values that serve as the drivers of individual behavior.

This two-volume set is intended to introduce fundamentals of good survey research to students and practitioners of the survey process as well as end users of survey information. It describes key survey components needed to design, understand, and use surveys effectively and avoid the pitfalls stemming from bad survey construction and inappropriate methods. In this first volume, the authors concentrate on the fundamentals of survey development and design as well as provide a review of key components in survey.

GÉNERO
Negocios y finanzas personales
PUBLICADO
2019
marzo 20
LENGUAJE
EN
Inglés
EXTENSIÓN
146
Páginas
EDITORIAL
Business Expert Press
VENDEDOR
Ingram DV LLC
TAMAÑO
780.8
KB

Más libros de Professor Emeritus Ernest L. Cowles PhD & Dr. Edward Nelson