Brainfluence Brainfluence

Brainfluence

100 Ways to Persuade and Convince Consumers with Neuromarketing

    • USD 15.99
    • USD 15.99

Descripción editorial

Practical techniques for applying neuroscience and behavior research to attract new customers
Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums.

This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order.
Discover ways for brands and products to form emotional bonds with customers Includes ideas for small businesses and non-profits Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales
Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.

GÉNERO
Negocios y finanzas personales
PUBLICADO
2011
21 de octubre
IDIOMA
EN
Inglés
EXTENSIÓN
304
Páginas
EDITORIAL
Wiley
VENDEDOR
John Wiley & Sons, Inc.
TAMAÑO
1.4
MB

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