Christmas at Miller & Rhoads

The Christmas season is a time for traditions and, in Richmond, one particular custom reigned supreme: a family outing to Miller & Rhoads department store.

A Christmas outing to Miller & Rhoads department store revealed thousands of smiling faces waiting to enter the kingdom of Santaland- an enchanted world marked by glittering snow and intricate train displays.

From visits to area hospitals to a young man who demanded only a box of raisins, former Snow Queen Donna Strother Deekens shares her touching and humorous holiday memories from her twenty years in the gown. Kids from one to ninety-two will enjoy reminiscing with characters like the elves, Bruce the Spruce and, of course, Miller & Rhoads' legendary real Santa. Discover behind-the-scenes drama and learn firsthand what it was like to partake in this unforgettable event.