CultureShock! Tokyo

CultureShock! Tokyo is essential for anyone who wishes to delve into the heart of what makes Tokyo and its people tick. This book enlightens readers on Japanese customs and throws light on certain ‘oddities’ in the city such as the quaint-looking historical shrines set between high-rise buildings. Find out more about the contrasting faces of the Tokyoites, who on one hand are renowned for their polite and humble demeanour, yet can be perpetrators of the ‘Tokyo rush hour’. Settle in smoothly by using the practical tips provided including those for how to find accommodation, schools for the children and also how to cope with working in Tokyo. Delight in the variety and quality of food and anticipate all the cultural and travel opportunities the city has to offer. 


Yuko Morimoto-Yoshida is an inter-cultural business consultant and trainer. Born and raised in Tokyo, as a child she lived in Europe and Mexico with her family for a couple of years. Currently she resides in California and frequently goes back to Tokyo for work and to visit her family and friends. While living in Tokyo, Ms Morimoto-Yoshida worked in an international bank for more than ten years and interacted frequently with expatriates. This experience exposed her to the issues of cultural differences between foreigners and Japanese people and led her to pursue a career as an inter-cultural business consultant. Based in the US, she enjoys the opportunity of observing the cultural differences from yet another perspective. Ms Morimoto-Yoshida holds a Masters’ Degree in Speech and Communication from San Francisco State University. In addition to her native Japanese, she is fluent in English and conversational in Spanish. She loves to travel and try cuisines from different parts of the world.