Economics and Management of Competitive Strategy

This book provides a comprehensive and integrated approach to management strategy that is based on economics. A basic introductory strategy text that integrates economic analysis with management strategy, it takes into account global competition and high-tech (Internet) developments, and recognizes that companies today can no longer expect to sustain competitive advantage but must rely on innovation (of products, processes, and transactions). Although many of the principles are illustrated with numerical examples, the text does not require a background course in economics or mathematics, and does not contain technical graphs or equations. Thus, the book is suitable for undergraduate managerial economics and strategy courses, as well as for introductory MBA courses in business strategy and as a companion to case studies.

The Power Point Slides for each of the chapters is available upon request for all instructors who adopt this book as a course text. Please send your request to sales@wspc.com.
Contents:Management Strategy:Designing Management StrategyValue-Driven StrategyThe Market Compass:Customers and SuppliersCompetitors and PartnersThe Organizational Grid:Organizational Structure and PerformanceOrganizational Abilities and IncentivesCompetitive Advantage:Competitive Advantage and Value CreationTransaction Costs and the Firm's Vertical StructureCompetitive Strategy:Price Leadership StrategyProduct Differentiation StrategyTransaction Coordination StrategyEntry Strategy
Readership: Undergraduate students in managerial economics and business strategy courses; graduate MBA students.