Get A Name‪!‬

So many companies and brands out there in the market, it will be impossible to stand out without a great name. Just imagine, there are already more than 150,000 companies operating in a small country like Singapore. How will your brand stand out if it doesn't have a great name? Finding a great name is also no longer easy because of the proliferation of companies and brands in our society. Chances are, the name you think of has already been registered and trademarked by someone else. So, what do you do?  The 10 Rules Of Naming will show you how to create a powerful brand name in a simple, straightforward and jargon-free manner. Besides explaining the 10 rules of naming in detail, the book also covers the pitfalls of naming to avoid, binding everything together through vivid examples of how companies with great names went about creating those names. 


After graduating from the University of Wisconsin in Madison with a marketing degree in 1994, Jacky Tai headed the marketing department of several start-ups in United States and then Singapore. He then joined IE Singapore (the government agency tasked with helping Singapore companies internationalise more successfully) in 2004 as its branding manager where he advised over 2,000 companies on branding and naming strategies. He joined StrategiCom – The B2B Branding Specialist in 2007 as a Principal Consultant where he was involved in various naming projects. Jacky has authored three other books – Transforming Your Business Into A Brand, Great Asian Brands: Tiger Beer and Killer Differentiators. Jacky believes that successful brands are built on the back of the right branding strategies and its proper execution; and he continues to work with clients to achieve that.