L'avantage concurrentiel L'avantage concurrentiel

L'avantage concurrentiel

Comment devancer ses concurrents et maintenir son avance

Michael E. Porter
    • USD 45.99
    • USD 45.99

Descripción editorial

Constamment réédité depuis 1986, L'Avantage concurrentiel est un ouvrage fondateur de la pensée stratégique contemporaine. Il met au jour les 3 options stratégiques qui s'offrent aux dirigeants et que l'on a appelées par la suite les «stratégies génériques de Michael Porter». Il développe également un outil qui a fait le tour du monde : la chaîne de valeur.

GÉNERO
Negocios y finanzas personales
PUBLICADO
2023
4 de enero
IDIOMA
FR
Francés
EXTENSIÓN
664
Páginas
EDITORIAL
Dunod
VENDEDOR
Hachette Livre
TAMAÑO
14.9
MB

Más libros de Michael E. Porter

Claves del Management Claves del Management
Claves del Management
2023
HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter) HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter)
HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter)
2011
HBR at 100 HBR at 100
HBR at 100
2022
HBR's 10 Must Reads on Leading Digital Transformation (with bonus article "How Apple Is Organized for Innovation" by Joel M. Podolny and Morten T. Hansen) HBR's 10 Must Reads on Leading Digital Transformation (with bonus article "How Apple Is Organized for Innovation" by Joel M. Podolny and Morten T. Hansen)
HBR's 10 Must Reads on Leading Digital Transformation (with bonus article "How Apple Is Organized for Innovation" by Joel M. Podolny and Morten T. Hansen)
2021
HBR's 10 Must Reads on Technology and Strategy Collection (7 Books) HBR's 10 Must Reads on Technology and Strategy Collection (7 Books)
HBR's 10 Must Reads on Technology and Strategy Collection (7 Books)
2020
5 Years of Must Reads from HBR: 2021 Edition (5 Books) 5 Years of Must Reads from HBR: 2021 Edition (5 Books)
5 Years of Must Reads from HBR: 2021 Edition (5 Books)
2020