Maximize Your Influence

This is your ticket to make the digital revolution work for you.



The digital age has changed everything we know about engaging this culture with the gospel message. And now media producer and consultant Phil Cooke has created the ultimate reference to help pastors and church leaders speak the language of this generation. Whether you lead a church of 20 or 20,000, this information will help take your ministry to the next level. The need to share our message never changes, but how we share it does, and this is the moment to embrace the digital world. It’s not about being famous. It’s about saying something that matters, and nothing matters more than the gospel.


Maximize Your Influence in:

•Branding and Positioning
•Marketing, Communication, and Websites
•Social Media, Video, Digital, and Streaming Media
•Publishing, Television, and Fundraising
•Handling a Crisis
•Plus so much more!



“If there ever was a manual for helping Christian leaders navigate the media . . . this is it!” — Ben Field, Head of Film and Television, Hillsong Church


“In Maximize Your Influence, leaders will gain practical tips as well as high-level concepts on how to get results and feel comfortable engaging in digital conversations. Read this book and learn from one of the best voices in the field of digital media!” —Bobby Gruenewald, Pastor of Innovation at Life.Church and Founder of the YouVersion Bible App


“If we embrace the attainable concepts presented in Maximize Your Influence, surely the world will see the glory of God—in creative, life-changing ways—as the message meets people exactly where they are!” —Dr. Rob Hoskins, President and CEO of OneHope 


“For over fifteen years, I have recommended Phil Cooke to anyone wanting to maximize their influence. In this book, you will see possibilities, both present and future, for you to accomplish your dreams, personally and professionally. Read and get a copy for all you lead.” —Sam Chand, Leadership Consultant and Author of Leadership Pain


Phil Cooke has produced TV and film programming or lectured in nearly 100 countries around the world. He’s appeared on NBC, MSNBC, CNBC, CNN, Fox News, and his work has been profiled in The New York Times, the Los Angeles Times, and the Wall Street Journal. He has lectured at Yale, University of California at Berkeley, UCLA, and is currently a visiting professor at Oral Roberts University in Tulsa, Oklahoma. In addition to his blog at philcooke.com, he’s contributed to The Huffington Post, Fast Company, Forbes.com, Wired.com, and FoxNews.com. Phil is on advisory boards for The Salvation Army, the Hollywood Prayer Network, and Image Journal. He is a longtime member of the Academy of Television Arts and Sciences and The Producers Guild of America in Hollywood.