Practical Publicity for Marketing Business to Business

Alan's easy to read guide on all aspects of marketing/publicity for business to business worldwide. The special section on press releases is acclaimed by editors as the best ever. Complimentary sections include; tools of the trade, media contacts, PR launches, exhibitions, direct mail, photography, graphic desig, print production, social media and advertising etc. This book could save you thousands by doing it all in-house instead of using an agency. It's a must-have!