SUMMARY - Matchmakers: The New Economics of Multisided Platforms by David S. Evans and Richard Schmalensee

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes.


*As you read this summary, you will learn how multi-faceted platforms create value by overturning the traditional economy.


*You will also learn that : multi-faceted platforms work, even though they run counter to the recommendations of economists; their value lies in effectively solving everyday problems; these platforms must attract different types of users to be sustainable; the main problem with platforms is not so much competition as how to find the functionality that will attract users; balanced prices are fundamental to their sustainability; these platforms are transforming traditional commerce.


*In recent years, economists have been questioning a new phenomenon, multifaceted platforms. BlaBlaCar, Skype, Airbnb and Uber are omnipresent and even represent a colossal weight in today's economy. However, their operation seems to run counter to the laws of the traditional economy: free of charge for some users, little or no concrete production... With this summary, the authors dissect this new type of economic model, which has become essential today.


*Buy now the summary of this book for the modest price of a cup of coffee!