The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

The ABT Framework (And, But, Therefore) is a new model for business communication that brings focus to our information-overloaded world. The book is a collaboration between the creator of the ABT Framework, Dr. Randy Olson, and the #1 voice for the power of story in the business world, Park Howell.

The applications of the ABT to business communication are limitless. It is THE tool needed to craft compelling sales pitches, marketing campaigns, business presentations, brand strategy…anytime your message must connect and convert your audience.

Why is the ABT so powerful? Simplicity. In a world that is increasingly bogged down in excessive complexity, the ABT Framework is the tool that “gets to the point,” “cuts through the noise,” and provides the confidence to “know what you’re talking about.”

The book presents the 3 Step ABT Development Model, then Park Howell provides 5 applications of the ABT to the business world. This is the book that you will want sitting on your desk, constantly ready to help you shape anything and everything that you have to say to in the world of business.