Twenty-six Ways of Looking at a BlackBerry

Business

writing can be particularly difficult to get right and far too many people

resort to deathly-dull jargon and nonsense buzz words to try to get their point

across. In 26 Ways of Looking at a Blackberry, John Simmons proposes that in

order to create business communication that is truly engaging, writing needs to

be more expressive and adventurous. 'Business-speak' undermines the

communication objectives of brands as they try to move beyond respect to 'love'.

This is now seen more and more as the imperative for young, aspiring brands as

well as big, corporate brands. The book explores ways that everyone

involved with communicating a brand's values - marketers, advertisers, PR

people and so on - can focus on the potential of language to reach their goals.



To

illustrate this, the author has taken a basic example of business

writing and rewritten it in 26 different ways, each following a

constraint. For example, as a fairy story; without using the letter

'e'; written in the style of Dickens; as a letter to a friend; as a six

word story; as a sonnet. In each case, Simmons looks at what effect

that particular constraint has on the writing, how it helps or hinders,

and what lessons can be drawn from the exercise that can be applied to

business writing in different situations.



A unique and

entertaining approach to business writing with some great advice to

impart to help you get the most out of writing for business.