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Bill Caskey has been training sales teams for over 25 years. His philosophy has fueled growth for companies worldwide. In this book, he shares ideas and strategies on how you can build and train your sales team to excellence in your market.
His core belief is, "How we think determines how we act - and how we act determines our results." And until you get the thinking right, your results will be modest.
He starts the book asking the listener to identify the trends that are impacting them. This includes market trends, sales trends, and hiring trends. Then, he moves into strategies that you can adopt to navigate through the market jungle.
He concludes by delivering several training tips for the listener on how you can begin immediately to train your team, using some of the media that Bill uses with his clients.
This book is written for the CEO or VP of sales and acts as a guidebook for delivering high-impact market outcomes.