Scientific Advertising (Unabridged) Scientific Advertising (Unabridged)

Scientific Advertising (Unabridged‪)‬

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    • € 7,99

Beschrijving uitgever

Scientific Advertising was written by Claude C. Hopkins in 1923 and has been cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a "must-read" book.
Hopkins outlines an advertising approach based on testing and measuring. In this way losses from unsuccessful ads are kept to a safe level, while gains from profitable ads are multiplied. Or, as Hopkins wrote, the advertiser is "playing on the safe side of a hundred to one shot".

GENRE
Zakelijk
VERTELLER
CMP
Core Media Productions
TAAL
EN
Engels
DUUR
02:02
u. min.
UITGEGEVEN
2007
1 januari
UITGEVER
Core Media Productions
GEPRESENTEERD DOOR
Audible.com
GROOTTE
97,7
MB

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