Jean-Noël Kapferer

Boeken

The Luxury Strategy The Luxury Strategy
The Luxury Strategy
2012
The New Strategic Brand Management The New Strategic Brand Management
The New Strategic Brand Management
2012
Kapferer on Luxury Kapferer on Luxury
Kapferer on Luxury
2015
Rumeurs - Le plus vieux média du monde Rumeurs - Le plus vieux média du monde
Rumeurs - Le plus vieux média du monde
2019
C.B.S.A., communication by smiling around C.B.S.A., communication by smiling around
C.B.S.A., communication by smiling around
1991
Advances in Luxury Brand Management Advances in Luxury Brand Management
Advances in Luxury Brand Management
2017