Winning in Service Markets Series

Jochen Wirtz en Kristian P Evans
Reeks • 12 Boeken • Economie
Understanding Service Consumers Understanding Service Consumers
Boek 1
Understanding Service Consumers
Jochen Wirtz
Positioning Services in Competitive Markets Positioning Services in Competitive Markets
Boek 2
Positioning Services in Competitive Markets
Jochen Wirtz & Kristian P Evans
Developing Service Products and Brands Developing Service Products and Brands
Boek 3
Developing Service Products and Brands
Jochen Wirtz
Service Marketing Communications Service Marketing Communications
Boek 5
Service Marketing Communications
Jochen Wirtz
Designing Customer Service Processes Designing Customer Service Processes
Boek 6
Designing Customer Service Processes
Jochen Wirtz
Balancing Capacity and Demand in Service Operations Balancing Capacity and Demand in Service Operations
Boek 7
Balancing Capacity and Demand in Service Operations
Jochen Wirtz
Crafting the Service Environment Crafting the Service Environment
Boek 8
Crafting the Service Environment
Jochen Wirtz
Managing People for Service Advantage Managing People for Service Advantage
Boek 9
Managing People for Service Advantage
Jochen Wirtz
Managing Customer Relationships and Building Loyalty Managing Customer Relationships and Building Loyalty
Boek 10
Managing Customer Relationships and Building Loyalty
Jochen Wirtz
Designing Complaint Handling and Service Recovery Strategies Designing Complaint Handling and Service Recovery Strategies
Boek 11
Designing Complaint Handling and Service Recovery Strategies
Jochen Wirtz