ACCI Memorial Paper: The Scholarly Legacy of E. Scott Maynes.
Journal of Consumer Affairs, 2010, Spring, 44, 1
-
- € 2,99
-
- € 2,99
Beschrijving uitgever
This paper honors E. Scott Maynes, who died on June 24, 2007 and had been a professor emeritus in the Department of Policy Analysis and Management at Cornell University. The paper describes Scott's scholarly legacy in research, highlighting four areas: survey research methods, research using data from Surveys of Consumer Finances, Scott's studies of local consumer markets, and two significant books Scott Maynes authored. The author of this memorial paper concludes that Scott's scholarly legacy is neither a new theory nor a new statistical technique but the importance of vision, passion, perseverance, commitment, and creativity for the applied social science researcher. **********
Meer boeken van Journal of Consumer Affairs
Marketing for Public Health: We Need an App for That (Editorial Prelude) (Editorial)
2011
Consumer Interests and the Ethical Implications of Marketing: A Contingency Framework.
2003
Health Information Consumers Can't Or Don't Want to Use (Editorial POSTLUDE)
2009
Ivan L. Preston: 1931-2011 (Obituary)
2011
Consumer Self-Confidence in Searching for Information (Survey)
2009
Consumer Biases and Competences in Company Stock Holdings (Report)
2010