Advances in National Brand and Private Label Marketing
Eighth International Conference, 2021
-
- € 119,99
-
- € 119,99
Beschrijving uitgever
This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment.
Meer boeken van Francisco J. Martínez-López & Juan Carlos Gázquez-Abad
Andere boeken in deze serie
New Perspectives and Paradigms in Applied Economics and Business
2024
Rethinking Business for Sustainable Leadership in a VUCA World
2024
Sustainable Approaches and Business Challenges in Times of Crisis
2024
Constraints and Opportunities in Shaping the Future: New Approaches to Economics and Policy Making
2024
Digital Disruption and Transformation
2024
Computational and Strategic Business Modelling
2024