Advertising
A Very Short Introduction
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- € 11,99
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- € 11,99
Publisher Description
Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.
GENRE
Professional & Technical
RELEASED
2010
24 June
LANGUAGE
EN
English
LENGTH
160
Pages
PUBLISHER
OUP Oxford
PROVIDER INFO
The Chancellor, Masters and Scholar s of the University of Oxford tradi ng as Oxford University Press
SIZE
7.9
MB