Better by Design

Shaping the British Airways Brand

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Beschrijving uitgever

Airlines are competitive and complex businesses and great airlines don't just happen. In British Airways' case it has been a long journey - in fact, it has been many millions of journeys of customer expectations, experiences and emotions, connected by tradition, innovation and service. From advertising to airports, from first impressions to final destination, every detail informs and shapes the customer experience and shapes those journeys. Using an incredible wealth of material from the British Airways archive, curator Paul Jarvis takes us through the decades from the 1940s to the present, exploring the evolution of adver tising, interiors, on-board experience and crew uniform fashions, and how these have come together to shape not only the internationally renowned British Airways brand but the way we view commercial aviation.

GENRE
Non-fictie
UITGEGEVEN
2015
15 april
TAAL
EN
Engels
LENGTE
160
Pagina's
UITGEVER
Amberley Publishing
GROOTTE
11,4
MB

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