Dutch Druggists in Distress: Franchisees Facing the Complex Decision of How to React to Their Franchisor's Strategic Plans. Dutch Druggists in Distress: Franchisees Facing the Complex Decision of How to React to Their Franchisor's Strategic Plans.

Dutch Druggists in Distress: Franchisees Facing the Complex Decision of How to React to Their Franchisor's Strategic Plans‪.‬

Entrepreneurship: Theory and Practice 2010, Sept, 34, 5

Entrepreneurship: Theory and Practice
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This case focuses on the decisions confronting Marc van der Bilt and his family. At the age of 59, Marc had been a franchisee of the Dutch DA drugstore chain for 23 years and had always planned to remain one until his retirement. In the spring of 2003, however, a change of management at the DA headquarters sparked major strategic changes to the DA chain that placed Marc and his family in a difficult position. They must decide on the future of their family business; should they go along with their franchisor's new plans or not? Take It or Leave It

GENRE
Zaken en persoonlijke financiën
UITGEGEVEN
2010
1 september
TAAL
EN
Engels
LENGTE
38
Pagina's
UITGEVER
Baylor University
GROOTTE
316,9
kB

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