E. M. Mapalad and the Mapalad Bus Liners, Inc.: The Business Ended Despite a Talented Entrepreneur (Cases) (Eustacio Marino Mapalad) (Case Study‪)‬

CASE DESCRIPTION The primary subject matter of this case is entrepreneurship. Secondary issues examined in the case include strategies involved in family business startup, growth, and decline, including profitmaximizing strategies (revenue maximization in particular), as well as international business environments and their impact on businesses, in general, and family businesses, in particular. This case has a difficulty level of three and up, appropriate for junior level and beyond. The case is designed to be taught in two to three class hours in a management or an entrepreneurship or international business course, and is expected to require about three hours of outside preparation for students, consisting mainly of reading the case and familiarizing themselves with the business implications of a Martial Law regime.