Entrepreneurship: The Centerpiece in Business Education (Company Overview‪)‬

INTRODUCTION "Mr. Ohga [President and CEO of Sony] responded to a student's question about what characteristics are necessary to be successful in the future ... [by saying] 'an entrepreneurial spirit.'" Mr. Ohga summarizes the skills and attitudes needed to successfully engage in the modern business environment; global, volatile, complex, competitive, and fast. Downsizing, reengineering, flat structures, serious and repeated financial and market difficulties have resulted in declining employment in large corporations and declining market share for many.