Galletas Fontaneda & United Biscuits Galletas Fontaneda & United Biscuits

Galletas Fontaneda & United Biscuits

Leadership in the Midst of a Crisis

Beschrijving uitgever

This book describes the crisis that surrounded the sale of the Galletas Fontaneda biscuit factory in 2002. United Biscuit’s announcement to sell the factory was the beginning of a seven month conflict that would affect the employees, its managers and residents of the town of Aguilar de Campoo, in Spain.


The book is based around an interactive timeline which allows the reader to consider the main events of the crisis in detail. Interviews with the president of United Biscuits, the head of the workers’ council and the mayor of Aguilar de Campoo provide analysis of each of the milestones.

  • GENRE
    Zaken en persoonlijke financiën
    UITGEGEVEN
    2012
    18 mei
    TAAL
    EN
    Engels
    LENGTE
    14
    Pagina's
    UITGEVER
    IE Business School
    GROOTTE
    979,6
    MB

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