Global Not-For-Profit Joint Ventures Between Commercial Entities: An Interview with Broox W. Peterson, Former Senior Vice President and Assistant General Counsel, Visa International and Visa U.S.A (Interview)
Review of Business 2007, Spring-Summer, 27, 3
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Broox Peterson is a prominent practicing international business attorney. He was a Senior Vice President and Assistant General Counsel with Visa International for more than 15 years, and with Visa U.S.A. for six years. While at Visa International headquarters he handled international business transactions, international regulatory matters, other legal matters for the association, and was responsible for legal liaison with the European Union region of Visa International. When Mr. Peterson moved to Visa U.S.A. he was responsible for business transactions with the bank members of Visa U.S.A., and for governance issues, and other association legal matters. Q: Visa and MasterCard used an intriguing form of joint venture, the global not-for-profit joint venture, to introduce credit card products that have become familiar to nearly everyone. I'd like to discuss this with you. What is a "global not-for-profit joint venture"?