Here Comes Everybody
How Change Happens when People Come Together
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Welcome to the new future of involvement. Forming groups is easier than it's ever been: unpaid volunteers can build an encyclopaedia together in their spare time, mistreated customers can join forces to get their revenge on airlines and high street banks, and one man with a laptop can raise an army to help recover a stolen phone.
The results of this new world of easy collaboration can be both good (young people defying an oppressive government with a guerrilla ice-cream eating protest) and bad (girls sharing advice for staying dangerously skinny) but it's here and, as Clay Shirky shows, it's affecting ... well, everybody. For the first time, we have the tools to make group action truly a reality. And they're going to change our whole world.
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Blogs, wikis and other Web 2.0 accoutrements are revolutionizing the social order, a development that's cause for more excitement than alarm, argues interactive telecommunications professor Shirky. He contextualizes the digital networking age with philosophical, sociological, economic and statistical theories and points to its major successes and failures. Grassroots activism stands among the winners Belarus's "flash mobs," for example, blog their way to unprecedented antiauthoritarian demonstrations. Likewise, user/contributor-managed Wikipedia raises the bar for production efficiency by throwing traditional corporate hierarchy out the window. Print journalism falters as publishing methods are transformed through the Web. Shirky is at his best deconstructing Web failures like "Wikitorial," the Los Angeles Times's attempt to facilitate group op-ed writing. Readers will appreciate the Gladwellesque lucidity of his assessments on what makes or breaks group efforts online: "Every story in this book relies on the successful fusion of a plausible promise, an effective tool, and an acceptable bargain with the users." The sum of Shirky's incisive exploration, like the Web itself, is greater than its parts.
