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'Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it's worth it in the end, because once you get there, you can move mountains'
Steve Jobs, BusinessWeek, May 25, 1998

To Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011, and guides the way Apple is organized, how it designs products, and how it connects with customers. It's by crushing the forces of Complexity that the company remains on its stellar trajectory.

As creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical campaigns as 'Think Different' and naming the iMac. Insanely Simple is his insider's view of Jobs' world. It reveals the ten elements of Simplicity that have driven Apple's success - which you can use to propel your own organisation. Reading Insanely Simple, you'll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You'll understand how his obsession with Simplicity helped Apple perform better and faster.

GENRE
Zaken en persoonlijke financiën
UITGEGEVEN
2012
April 26
TAAL
EN
Engels
LENGTE
240
Pagina's
UITGEVER
Penguin Books Ltd
GROOTTE
930.8
kB

Klantrecensies

JM Baarn ,

Top

Voor de Jobs en Apple volgers een 'must read'.

hollander ,

Aanradet

Voor een boek over de geneugten van simpelheid, valt de auteur vaak in herhaling, wat zeker naar het einde toe vermoeiend wordt. Maar er zit genoeg in om dat te compenseren. Aanrader.

Nicky1986 ,

Hoe bevalt ie?

Lijkt me een goed boek? Zijn er al mensen die hem gelezen hebben?

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