Insights from Urban Indian Teens on Staying Healthy: Data from Focus Groups‪.‬

Abstract: Focus groups are helpful to elicit qualitative data that can be used to develop marketing approaches, test cross-cultural materials, and develop culturally-appropriate interventions. In focus group discussions, unexpected perspectives may arise that suggest other avenues of research. Several such insights came from focus groups that were convened to review various aspects of a collaborative research project. Adolescents suggested that a desire for respect can replace truth telling between a patient and a physician and that strangers are more desirable interviewers when sensitive personal information is discussed. This brief report provides information about focus groups in research, a description of the collaborative project, and a review of the findings from the youth focus groups. **********