Lacoste: the Crocodile Sells Online

The case covers the challenges, opportunities and the whole e-commerce setup process of Lacoste in collaboration with its license partners. The students will get familiar with the brand, its future strategies related to management changes and the digital opportunities. They will have to work on a striking online and multi-channel strategy for one of the most famous fashion brands integrating the brand's difficulties and future goals on an international scope.

A video is available to accompany this case.