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Philip Delves Broughton. bestselling business author of What They Teach You at Harvard Business School, takes a sideways look at the greatest salespeople in Life's a Pitch.

What do the best rug seller in Tangier, the king of the US cable channels and the guru of the Japanese life insurance industry have in common? What makes the difference between an ordinary salesperson and the top 'gunslingers'?

Philip Delves Broughton - author of the bestselling What They Teach You At Harvard Business School - has journeyed around the world to meet living legends of sales from all walks of life. Their stories are at once insightful, human and humorous. Delves Broughton reveals the ingredients needed to make a perfect sale, and show us how commercial genius might live in all of us.

At every step of this journey we learn that selling - be it a product, person or even an idea - is something we all do every day. We are always pitching and presenting, trying to persuade people to accept us. Master the art of the sale and you will master the art of life.

'A marvellous book about selling, and life, and who we are and how we tick... dazzling' - Tom Peters, author of In Search of Excellence

'You can never look upon a sale in quite the same way again. Buy Life's a Pitch and be enlightened' - Adrian Wooldridge, The Economist

Philip Delves Broughton is the author of the international bestseller What They Teach You at Harvard Business School. He was born in Bangladesh and grew up in England. He served as the New York and Paris bureau chief for the Daily Telegraph, and he now writes for publications including the Financial Times, the Evening Standard, and the Wall Street Journal. In 2006 he received an M.B.A. from Harvard Business School. He lives in Connecticut with his wife and two sons.

GENRE
Zaken en persoonlijke financiën
UITGEGEVEN
2012
3 mei
TAAL
EN
Engels
LENGTE
304
Pagina's
UITGEVER
Penguin Books Ltd
GROOTTE
5
MB

Klantrecensies

Ruben Vrinzen ,

Awesome insight in sales

Being a new kid in sales management I asked a friend who's in PE to recommend me a good book to read on sales and the activity of selling. He recommended this book which i read back to back within a couple of days. It clearly shows what sales is about and what is important in making a sale. Drawing from the experience of great sales people around the world it taught me what makes the difference between a good and a bad sales person as well as giving me insights in how to manage the sales people in my business (retail). After reading this book i am also quite surprised why sales was not part of my Master degree in International Business.

I personally believe this book helped me big time in achieving the success i currently have in turning around my retail region.

Thanks Philip!

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