Marketing Madness
A Survival Guide For A Consumer Society
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- € 52,99
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- € 52,99
Beschrijving uitgever
In 1983, Reese's Pieces made their debut on the silver screen, gobbled up by that lovable alien ET, and sales of the candy shot up instantly by 66 percent. Reebok has sponsored the U.S. Olympic team-and the Russian team, as well! The British Boy Scouts sell space on their merit badges to advertisers. Michael Jacobson, founder of the Washington, D.C
GENRE
Zaken en persoonlijke financiën
UITGEGEVEN
2019
11 maart
TAAL
EN
Engels
LENGTE
262
Pagina's
UITGEVER
Taylor & Francis
GROOTTE
13,7
MB