Marketing Scientific and Technical Information Marketing Scientific and Technical Information

Marketing Scientific and Technical Information

    • € 45,99
    • € 45,99

Beschrijving uitgever

Creating and disseminating scientific and technical information (STI) can be likened to producing and distributing a product or service. Although this view is natural to marketing scholars and practitioners, it is not one that has been extensively applied to STI policymaking and research. This book assesses and demonstrates the applicability and potential of various areas of marketing theory in the STI context. It includes the work of distinguished marketing scholars who have analyzed STI marketing from such perspectives as consumer needs assessment, information acquisition strategy, market segmentation, and product design.

GENRE
Non-fictie
UITGEGEVEN
2019
5 april
TAAL
EN
Engels
LENGTE
248
Pagina's
UITGEVER
Taylor & Francis
GROOTTE
3,5
MB

Meer boeken van William R. King

Planning for Information Systems Planning for Information Systems
2015
School Days School Days
2012
Knowledge Management and Organizational Learning Knowledge Management and Organizational Learning
2009