Merlis's Secrets of Media Mastery

Merlis’s Secrets of Media Mastery distills author George Merlis’s four decade career at the top of print and broadcast journalism into a set of rules and practices for anyone who will face the media.  In Andy Warhol’s words, “Everybody will be famous for 15 minutes.”  Merlis’s Secrets of Media Mastery teaches readers how to make the most of that 15 minutes — or 15 hours, 15 days or 15 years of media scrutiny.  This is Merlis’s third book on the subject and incorporates new behavioral science studies to enhance the skill set the author has been teaching media training clients for many years.