Rock 'n' Roll

Very Short Introductions: Brilliant, Sharp, Inspiring
Rock 'n' roll appeared in the 1950s as the high-energy, electrically amplified music of young dancers and listeners, first in the United States and then around the globe, and from the beginning it symbolized more than music. First popularized as a marketing rubric to sell African-American rhythm and blues to white teenagers, it stood for racial integration, sexual freedom, youthful rebellion, and for change and modernity. It was never a single kind of music, and historians disagree about when it began and which artists or records should be included in its canon--but it was always a flashpoint, whether condemned as an assault on cultural standards or hailed as the most exciting movement of the twentieth century.

This Very Short Introduction explores the complex musical styles and evolutions of the genre and also examines it as product, symbol, and vehicle of societal change. The introduction seamlessly integrates the genre with elements of 1955-1965's mass influence including the rise of television and niche radio formats, the civil rights movement, a new concept of "teenagers" as a unique age group, and a sexual revolution. Rock 'n' Roll traces the rise and trajectories of the styles and musicians grouped as rock 'n' roll and their journey to becoming emblems of much more.