Soft Innovation
Economics, Product Aesthetics, and the Creative Industries
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- € 69,99
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- € 69,99
Beschrijving uitgever
Much of the existing economic literature on innovation has taken a particularly functional viewpoint as to what innovation might be. This book explores 'soft innovation', found in the creative industries such as publishing, film-making, advertising, and architecture, which has been, hitherto, ignored in innovation studies.