Summary of Geoffrey Moore’s Crossing the Chasm by Milkyway Media Summary of Geoffrey Moore’s Crossing the Chasm by Milkyway Media

Summary of Geoffrey Moore’s Crossing the Chasm by Milkyway Media

Milkyway Media
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Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Consumers (1991, 3rd edition published in 2014) by Geoffrey Moore is a guide for high-tech companies that wish to transition successfully from a small, technically minded customer base to a larger general market. Customers within a given market adopt new products at different points during their development.,,

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GENRE
Naslagwerken
UITGEGEVEN
2018
5 september
TAAL
EN
Engels
LENGTE
12
Pagina's
UITGEVER
Milkyway Media
GROOTTE
417,7
kB

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