Summary of Matt MacNabb's A Secret History of Brands

Excerpt From Summary of Matt MacNabb's A Secret History of Brands



#1



The birth of the modern corporation and brand names can be traced back to the industrial revolution, which made large-scale production and distribution of goods possible. Before this, goods were either handmade or produced locally.



#2



The industrial revolution in England would not have been possible without the mass availability of raw materials, such as coal and iron, as well as the invention of the spinning jenny and spinning mule.