SUMMARY - The Breakthrough Challenge: 10 Ways to Connect Today's Profits With Tomorrow's Bottom Line by John Elkington and Jochen Zeitz

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes.


*By reading this summary, you will discover the necessity and the stakes of an economic, social and environmental transformation within the company.


*You will also discover : the central role of the company as a pioneer of tomorrow's changes; the danger of strictly financial issues and short-term thinking that govern the economy; the need for a global movement to drive systemic change; the role of transparency and the emergence of new indicators to measure the impact of an activity on its ecosystem.


*The capitalist system today is under increasing pressure. Growing inequalities such as the climate emergency force us to profoundly change our way of thinking about profit. The challenge and responsibility of tomorrow's leaders: to create a more sustainable market economy, with a true social and environmental conscience. Discover the stakes of this commitment, which is the subject of a fundamental movement throughout the world.


*Buy now the summary of this book for the modest price of a cup of coffee!