SUMMARY - The Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation by Frans Johansson

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes.


*As you read this summary, you will discover that the best ideas are born at the crossroads of worlds, because curiosity and diversity are the keys to creativity, and therefore, to innovation.


*You will also discover that : it is by aiming at the Intersection that you experience the Medici effect and that ideas explode; finding great ideas only requires bringing novelty and diversity into your life and your business; everyone is capable of innovating, even in a seemingly unrelated field; to innovate, you don't have to be afraid of failure, because it allows you to improve.


*Through numerous examples from all over the world and from a wide variety of fields, Frans Johansson demonstrates how much and how the mixture of cultures can give rise to great ideas. According to him, everyone has access to a wonderful space, the "Intersection", where ideas from all walks of life come together. This is where the Medici Effect is declared, the one that inspired the intellectuals and artists of the Renaissance, brought together by the famous Italian family. Whether you are an entrepreneur, artist, philanthropist or researcher, you can bring great ideas to life by following the advice in this summary!


*Buy now the summary of this book for the modest price of a cup of coffee!