Telemarketing A Complete Guide - 2021 Edition

How do customers perceive quality, how do you offer it better than your competitors do?

How, in detail, is your telemarketing agent going to help achieve the objectives?

What is it that distinguishes telemarketing from other popular methods?

What percentage of your telemarketing/inside sales force achieved quota?

Which is a type of price discrimination in which price varies according to quantity sold?

Which of the direct marketing channels are most appropriate for reaching buyers?

Will a copy of the Shipment Notice sent to customers be printed, faxed or e-mailed?

Will it be a business-to-consumer campaign, or a business-to-business campaign?

Will you have a single point of contact for the duration of the telemarketing campaign?


This Telemarketing Guide is unlike books you're used to. If you're looking for a textbook, this might not be for you. This book and its included digital components is for you who understands the importance of asking great questions. This gives you the questions to uncover the Telemarketing challenges you're facing and generate better solutions to solve those problems.


Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role… In EVERY group, company, organization and department.



Unless you're talking a one-time, single-use project, there should be a process. That process needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'



This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Telemarketing investments work better.



This Telemarketing All-Inclusive Self-Assessment enables You to be that person.



INCLUDES all the tools you need to an in-depth Telemarketing Self-Assessment. Featuring new and updated case-based questions, organized into seven core levels of Telemarketing maturity, this Self-Assessment will help you identify areas in which Telemarketing improvements can be made.



In using the questions you will be better able to:



Diagnose Telemarketing projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices.



Implement evidence-based best practice strategies aligned with overall goals.



Integrate recent advances in Telemarketing and process design strategies into practice according to best practice guidelines.



Using the Self-Assessment tool gives you the Telemarketing Scorecard, enabling you to develop a clear picture of which Telemarketing areas need attention.



Your purchase includes access to the Telemarketing self-assessment digital components which gives you your dynamically prioritized projects-ready tool that enables you to define, show and lead your organization exactly with what's important.