The Accidental Creative
How to Be Brilliant at a Moment's Notice
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- € 6,99
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Have better ideas, faster, without the stress and burnout.
It isn't enough to just do your job anymore. In order to thrive in today's marketplace, all of us-even the accountants-have to be ready to generate brilliant ideas on demand.
Business creativity expert Todd Henry explains how to establish effective practices that unleash your creative potential. Born out of his consultancy and his popular podcast, Henry has created a practical method for discovering your personal creative rhythm. He focuses on five key elements:
•Focus: Begin with your end goal in mind.
•Relationships: Build stimulating relationships and ideas will follow.
•Energy: Manage it as your most valuable resource.
• Stimuli: Structure the right "inputs" to maximize creative output.
•Hours: Focus on effectiveness, not efficiency. This is a guide for staying inspired and experiencing greater creative productivity than you ever imagined possible.
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Henry, founder and CEO of the consulting firm Accidental Creative, has been helping "creatives" maximize their efficiency for years. Here he aims to help individuals in explicitly creative professions, like writers and designers, establish enough structure to get the most out of their process and "accidental creatives," such as managers, consultants, and salespeople, to unlock their latent imaginative, artistic abilities. He tells both groups: "Don't go to the grave with your best work still inside of you. Die empty." He discusses the challenges and stresses of careers that pay workers not on their time but on the value they create, and which require them to overcome greater-than-usual emotional hurdles. With references to a plethora of business and personal-growth gurus, including Keith Ferrazzi and Tony Schwartz, he guides readers through a system of increasing productivity and effectiveness, monthly checkpoints, self-definition, and how to identify and seize new opportunities. Even if his one-size-fits-all setup is broad and somewhat of a stretch, his can-do attitude and encouragement is contagious.
