The Ideas Book

Ideas are the fuel of business, work and your career – it only takes one good one to make a difference. In this single, handy-sized volume – a bestseller that is now in its 10th anniversary – are 100 of the most useful diagrams and visual techniques, many of which are used by consultants, academics, MBA students and the smartest managers and entrepreneurs globally to help them think of and create great ideas.


Structured into eight key parts (preparing to create ideas; generating ideas; understanding ideas; judging ideas; enacting ideas, explaining and selling ideas; having responsible ideas; top 10 ideas), the 100 methods are each visually presented and then explained in an accessible manner, including tips and advice on how you can apply them to your own situations.