Trailblazer Trailblazer

Trailblazer

The Power of Business as the Greatest Platform for Change

    • € 11,99
    • € 11,99

Beschrijving uitgever

NEW YORK TIMES BESTSELLER • The founder and co-CEO of Salesforce delivers an inspiring vision for successful companies of the future—in which changing the world is everyone’s business.

“An urgent and compelling book for anyone in business who yearns to fulfill a higher mission in the world.”—Richard Branson

What’s the secret to business growth and innovation and a purpose-driven career in a world that is becoming vastly more complicated by the day? According to Marc Benioff, the answer is embracing a culture in which your values permeate everything you do.

In Trailblazer, Benioff gives readers a rare behind-the-scenes look at the inner workings of one of the world’s most admired companies. He reveals how Salesforce’s core values—trust, customer success, innovation, and equality—and commitment to giving back have become the company’s greatest competitive advantage and the most powerful engine of its success. Because no matter what business you’re in, Benioff says, values are the bedrock of a resilient company culture that inspires all employees, at every level, to do the best work of their lives. Along the way, he shares insights and best practices for anyone who wants to cultivate a company culture positioned to thrive in the face of the inevitable disruption ahead.

None of us in the business world can afford to sit on the sidelines and ignore what’s going on outside the walls of our workplaces. In the future, profits and progress will no longer be sustainable unless they serve the greater good. Whether you run a company, lead a small team, or have just draped an ID badge around your neck for the first time, Trailblazer reveals how anyone can become an agent of change.

Praise for Trailblazer

“A guide for what every business and organization must do to thrive in this period of profound political and economic change.”—Jamie Dimon, chairman and CEO of JPMorgan Chase

“In Trailblazer, Benioff explores how companies can nurture a values-based culture to become powerful platforms for change.”—Susan Wojcicki, CEO of YouTube

GENRE
Zaken en persoonlijke financiën
UITGEGEVEN
2019
15 oktober
TAAL
EN
Engels
LENGTE
272
Pagina's
UITGEVER
Crown
GROOTTE
2,8
MB

Meer boeken van Marc Benioff & Monica Langley

Behind the Cloud Behind the Cloud
2009
Sales Growth Sales Growth
2016
Trailblazer Trailblazer
2019
Power Up Power Up
2017
Customer Obsessed Customer Obsessed
2016
Compassionate Capitalism Compassionate Capitalism
2004

Anderen kochten ook

Play Nice But Win Play Nice But Win
2021
Amazon Unbound Amazon Unbound
2021
No Filter No Filter
2020
What You Do Is Who You Are What You Do Is Who You Are
2019
HBR's 10 Must Reads 2022: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus article "Begin with Trust" by Frances X. Frei and Anne Morriss) HBR's 10 Must Reads 2022: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus article "Begin with Trust" by Frances X. Frei and Anne Morriss)
2021
Amp It Up Amp It Up
2022