What's The Big Idea‪?‬

“What’s The Big Idea?” is more than just another business e-book touting the latest techno-gimmick or fad-app; it’s an organized approach to creative marketing strategy, concept development. The e-book contains a beautiful mind map chart for entrepreneurs to use as a guide in developing their own innovative marketing campaigns, as well as written, video, and full page photo illustrations of each of the 28 concepts that use hard-wired mental triggers to communicate well-thought-out marketing communication strategies.

How do you generate big ideas and concepts; how do you spark business creativity? Marketing is more than search engine optimization and social media, and it’s certainly more than frustrating and expensive attempts to be number one in your category on Google.

“What’s The Big Idea?” lays out 28 optional approaches for creating the high concept that can be the center-point of all marketing decisions a business needs to make. By using one of these concepts entrepreneurs can make the appropriate decisions to invest and use the numerous tactical marketing and advertising options available and more importantly, to avoid wasting money on fad over-hyped tactics that may be suitable for some, but may not be suitable for everyone.

Using this e-book to develop a high concept marketing strategy may just be the one thing that will make the difference in a business building a successful brand or in falling into the vast wasteland of Web mediocrity. “What’s The Big Idea? contains 67 pages, a Concept Mind Map Chart, 28 photographic illustrations, text explaining the overall conceptual framework, a description for each idea, plus 29 videos (53+ minutes) further explaining the concepts.

“What’s The Big Idea?” was written by Jerry Bader, Senior Partner at MRPwebmedia, a Thornhill, Ontario marketing communication firm that specializes in Web video and audio production.