Getting Started with Demand Generation: Developing an All-Star Marketing Strategy to Supercharge Growth and Minimize Risk (Unabridged‪)‬

B2B decision-makers are more informed and more inundated with choices than ever before. To succeed in this environment, businesses need to break through the noise, engage prospects on their own terms, and add value every step of the way.

Leveraging more than 15 years of marketing success with startups and Fortune 500 companies, Getting Started with Demand Generation provides the foundation for marketing and sales leaders to develop a high-performing, revenue-focused program that fills the marketing funnel and drives qualified sales opportunities.  

You will learn:

How to create successful sales and marketing alignment that powers growth and delivers results
Specific strategy, channels, and tactics to build and optimize your demand generation program
How to avoid common mistakes and pitfalls that can derail your program and demoralize your team 
What to look for when building your demand generation team 
Lessons and key considerations for working inbound and outbound together 
Metrics and benchmarks for analyzing your program’s effectiveness 
Key projects and deliverables to get your program up and running 
And much more