Human Roles and Communication Strategies of Corporate Identity Performance: Enhancing Global Image, Leadership, And Legacy of a High-Tech Leader.
The Periodization of Marketing: Myth Or Reality? Evidence from the Scott Paper Company.
The Effects of Source Choice on Word-Of-Mouth Communication Influence.
Critical Factors Promoting Customer Loyalty to Smartphone and Mobile Communications Service Providers.
Developing a Multi-Item Measurement Scale for Developing Teenagers' Involvement in Reality Television.
Chinese Consumers' Store Image Formation and Its Impact on Patronage Behavior.