Mastering the Case Interview: The MBA Guide to Consulting, Marketing, and Management Case Analysis, 9th Edition
2017
The Business Model: How to Develop New Products, Create Market Value and Make the Competition Irrelevant
2017
Strategic Marketing Management, 9th Edition
2018
Gestión estratégica del marketing, 11ª edición
2026
The Marketing Plan Handbook, 7th Edition
2025
Marketing Management - Theory and Practice, 2nd Edition
2025