SPIN Selling SPIN Selling
1988
The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises and Resources The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises and Resources
1996
Insight Selling Insight Selling
2014
Major Account Sales Strategy (PB) Major Account Sales Strategy (PB)
1989
Alcançando excelência em vendas para grandes clientes Alcançando excelência em vendas para grandes clientes
2024
Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value
1999
The Psychology of Negotiating The Psychology of Negotiating
1983
A venda desafiadora: Assumindo o controle da conversa com o cliente (Abridged) A venda desafiadora: Assumindo o controle da conversa com o cliente (Abridged)
2025