A Lean Marketing Revolution
The Timeless Know-How Principles
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3.0 • 1 Rating
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- 12,00 kr
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- 12,00 kr
Publisher Description
For decades, someone breaking into business had a tough time learning the secrets to marketing. The only solution was a study of numerous books containing hundreds of mind-numbing pages.
Say "goodbye" to those days!
Now available is a short, easy to read, condensed version of the key principles of marketing, written as, "A Lean Marketing Revolution." A Lean Marketing Revolution, condense hundreds of pages of current text on marketing into a more easily understood format.
The result is a dynamic and exciting 46 page booklet which gets to the point rather quickly to drive immediate results, which is quite revolutionary.
Customer Reviews
Lean book, not lean marketing
If you are looking for a lean, simple book about the absolute basics of marketing, this is the book for you. It gives the beginner a comprehensive overview to understand how marketing works, but no tools to actually do it (some models could bring it up to that level.
If you like me, however, is a professional marketer working on lean marketing to bring the benefits of lean management into marketing, look elsewhere. Do not be mislead by the title to think this is a book about the lean marketing revolution, because it is not. Ther is little lean and no revolution. I' d reccomend a title change to avoid disappointment in the reader.
However, it's nicely written for the beginner with extremely understandable real llife examples. Good, simple language and an easy read.