Demand for Engineering Graduates in Western Illinois, Southeast Iowa and Northeast Missouri: Assessments and Forecasts (Report‪)‬

ABSTRACT This research is part of a new product planning exercise for a higher education institution. The study forecasts total market demand for general engineers in the Western Illinois, Southeast Iowa, and Northeast Missouri region. Then, it discusses the attraction of a planned, bachelor's degree in general engineering. A deterministic model was utilized to forecast total demand, and a stochastic model was employed to assess the attractiveness of the new product in the marketplace. The methodology of the paper should be of interest to practitioners in higher education.